PROG Holdings, Inc. Common Stock (PRG)

Competitors to PROG Holdings, Inc. Common Stock (PRG)

Aaron's, Inc. 

Aaron's and PROG Holdings operate within the rent-to-own industry, offering similar products and services that allow customers to rent furniture, appliances, and electronics with the option to purchase at the end of the term. Aaron's has a broad customer base with a significant footprint in physical stores, while PROG Holdings leverages innovative financing options and online platforms to target tech-savvy consumers. Aaron's established brand and substantial retail presence provide it with strong market penetration, giving it a competitive edge in attracting traditional customers, while PROG Holdings' focus on digital transformation allows it to cater to an increasing number of customers seeking convenience and flexibility in their purchasing experiences.

FlexShopper, Inc. 

FlexShopper, Inc. operates within the lease-to-own market and emphasizes its technology-driven platform to cater to consumers wanting flexible payment options for a wide range of products. Similar to PROG Holdings, FlexShopper aims to enhance customer experience through digital accessibility and streamlined application processes. However, PROG holds a competitive edge due to its broader product offerings and established market presence. FlexShopper does focus on an underserved demographic that may not have access to traditional credit, allowing it to carve out a niche but still ultimately competing for the same customer base as PROG Holdings.

LendKey Technologies, Inc.

LendKey Technologies, Inc. competes with PROG Holdings by offering alternative financing solutions, specifically focusing on student loans and educational financing products. While PROG Holdings specializes in rental and lease-to-own services, LendKey’s competitive advantage lies in its partnerships with credit unions and financial institutions to provide lower interest rate loans. This positions LendKey favorably for consumers seeking financing for educational purposes, differing from PROG's offerings. However, in the broader landscape of financing solutions, both companies are facing similar trends toward digitalization and fintech innovations.

Rent-A-Center, Inc.

Rent-A-Center, Inc. and PROG Holdings, Inc. compete primarily in the rent-to-own and lease-to-own sectors. Both companies offer flexible payment plans and financing options for household goods, electronics, and furniture. Rent-A-Center has a strong presence in physical retail locations and has focused on building a reputation for customer service, which gives it an advantage in acquiring new customers through personal interactions. In contrast, PROG Holdings is increasingly investing in technology and e-commerce-based solutions, allowing it to reach customers who prefer online shopping. While Rent-A-Center has a more established traditional retail model, PROG Holdings' technological edge points to its potential for scalability in a digital space.