Newell Rubbermaid (NWL)

Competitors to Newell Rubbermaid (NWL)

3M Company 

3M and Newell Rubbermaid compete primarily in the consumer and office supplies segments. While Newell offers a diverse range of writing instruments and storage solutions, 3M leverages its significant technological innovations and extensive patent portfolio to deliver high-performance products, such as Post-it Notes and Scotch tape. 3M's strong brand reputation and global distribution network grant it a competitive advantage in reaching consumers and businesses alike.

Avery Products Corporation

Avery and Newell Rubbermaid primarily compete in the labeling and organizational solutions market. Avery is well-known for its high-quality labels and organizational products specifically designed for home and office use. Newell’s diverse product offering includes brands like Sharpie and Elmers in the stationery space, but Avery’s specialized products give it a strong advantage in niche markets for labels and project organization. This specialization allows Avery to dominate certain segments where users specifically seek quality and reliability in labeling.

BIC Corporation

BIC Corporation and Newell Rubbermaid compete heavily in the writing instruments category, particularly with products like pens and pencils. While Newell Rubbermaid boasts a wide range of writing tools for both consumers and businesses, BIC is known for its cost-effective and reliable writing products, frequently being the go-to choice for bulk purchases in schools and offices. Thus, BIC's focus on affordability and efficiency gives it a competitive edge in certain retail and consumer markets.

Office Depot, Inc. 

Office Depot competes with Newell Rubbermaid through its extensive offerings of office supplies, furniture, and technology solutions. Given its position as a retailer, Office Depot can sell Newell’s products directly, which creates a unique dynamic between the two. Office Depot’s comprehensive distribution network and strong customer loyalty programs enable it to maintain a competitive advantage in the retail space, although Newell Rubbermaid benefits from its strong brand portfolio and innovation in product design.

Rubbermaid Commercial Products

Rubbermaid Commercial Products is a direct competitor of Newell Rubbermaid's product range in the commercial and industrial sectors. Historically, both companies focus on storage, food service, and waste management solutions. However, Rubbermaid Commercial Products emphasizes durability and performance for industrial applications, effectively targeting businesses and institutions, which allows them to carve out a significant niche in the commercial market. Newell Rubbermaid competes here by having a broader product portfolio, yet Rubbermaid's brand recognition in this segment aids its advantage.