Troy Rice Named CEO of PGA TOUR Superstore
National golf retail chain PGA TOUR Superstore today announced Troy Rice as the new chief executive officer. Rice comes to PGA TOUR Superstore after three years as CEO of retail beverage chain Total Wine & More (TWM). Rice, who will report directly to Blank Family of Businesses Owner and Chairman Arthur M. Blank, will begin his new role at PGA TOUR Superstore on September 2, 2025.
