Kobie 2026 Heart of Loyalty Report Reveals Growing Gap Between Consumer Expectations and Brand Loyalty Strategies
Kobie, a global leader in loyalty technology and services, today released its 2026 Heart of Loyalty Report, which surveyed both consumers and practitioners, revealing significant gaps between consumer expectations and brand loyalty strategies across AI adoption, data sharing, recognition, advocacy, and community engagement.
Kobie Named a Leader and a Customer Favorite in Loyalty Platforms, Q4 2025 Evaluation
Kobie, a leading authority in loyalty technology and services, has been named a Leader in The Forrester Wave™: Loyalty Platforms, Q4 2025. Kobie additionally received the Customer Favorite designation while achieving the highest possible score in 21 out of 27 evaluation criteria.
The Value Ultimatum: New Research Shows Consumers Demanding More Than Ever from Brand Relationships
Consumer loyalty, which has become increasingly elusive, is at a crossroads, according to new research from leading loyalty solutions provider, Kobie. Today's shoppers face uncertainty as economic volatility, cultural divisions, and rapidly evolving technologies reshape their relationship with brands. With heightened price sensitivity driving purchasing decisions and trust becoming more crucial than ever, consumers are redefining what loyalty means. The annual Heart of Loyalty Consumer Research Report, surveyed 5,000 consumers across the United States and, for the first time, Canada and the United Kingdom, uncovering critical insights into evolving consumer perceptions and expectations around brand loyalty.
