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Articles from Amperity

Retailers Are All-In on AI - But Disconnected Data Threatens Progress
Amperity, the leading AI-powered customer data cloud, today released its 2025 State of AI in Retail report, a new survey highlighting how retail businesses are rapidly embracing AI, but often lack the foundational data infrastructure needed to unlock its full potential.
By Amperity · Via Business Wire · July 29, 2025
Amperity Appoints Grigori Melnik as Chief Product Officer
Amperity, the AI-powered customer data cloud, today announced the appointment of Dr. Grigori Melnik as chief product officer. A seasoned product executive with more than 25 years of experience leading platform innovation across high-growth startups and global enterprises, Dr. Melnik will lead Amperity’s product strategy and execution during a period of rapid growth and industry transformation.
By Amperity · Via Business Wire · July 14, 2025
Amperity Named a Leader in 2025 IDC MarketScape for Retail Customer Data Platforms
Amperity, the AI-powered customer data cloud, today announced that it has been positioned in the Leaders Category of the IDC MarketScape: Worldwide Retail Customer Data Platforms 2025 Vendor Assessment (doc #US52040225, June 2025). The evaluation was based on several criteria evaluating CDP solution capabilities, including real-time personalization, generative AI and data activation, as well as company vision and strategy.
By Amperity · Via Business Wire · June 30, 2025
Amperity Launches Chuck Data, the First AI Agent Built for Customer Data Engineering in Databricks
Amperity, the AI-powered customer data cloud, today launched Chuck Data, the first AI Agent built specifically for customer data engineering. Chuck uses Amperity's years of experience and patented identity resolution models, trained on billions of data sets across 400+ enterprise brands, as critical knowledge behind the AI. Chuck runs in the terminal and empowers engineers to quickly understand their data, tag it, and resolve customer identities in minutes - all from within their Databricks lakehouse.
By Amperity · Via Business Wire · June 9, 2025
Amperity Unveils Industry’s First Identity Resolution Agent, Accelerating AI Readiness for Enterprise Brands
Amperity, the leading enterprise customer data cloud, today announced the launch of the industry’s first Identity Resolution Agent, a breakthrough innovation designed to help data teams rapidly unify fragmented customer data and build the AI-ready foundation enterprises need to drive growth.
By Amperity · Via Business Wire · April 30, 2025
Fleet Farm Selects Amperity to Power Next-Generation Customer Data Strategy
Fleet Farm, a leading Midwest retailer, today announced it has selected Amperity's Customer Data Cloud to modernize its customer data infrastructure and enhance its loyalty program capabilities. The platform's advanced AI-driven identity resolution and out-of-the-box ML models will enable Fleet Farm to unify customer data across retail stores, home shipping, and loyalty programs, while dramatically improving their speed to market with personalized experiences.
By AMPERITY · Via Business Wire · March 18, 2025
Dawn G. Lepore Appointed Chairman of Amperity's Board of Directors
Amperity, an AI-powered customer data cloud, today announced the appointment of Dawn G. Lepore as Chairman of its Board of Directors. Lepore, a seasoned technology executive and former CEO of drugstore.com, brings decades of leadership experience in digital transformation, financial services, and retail innovation.
By Amperity · Via Business Wire · March 10, 2025
Dr. Martens Selects Amperity to Transform Customer Data Strategy
Amperity, an AI-powered customer data cloud, today announced Dr. Martens, an iconic British brand, has selected its platform to support its global data and marketing operations strategy. This strategic move enables Dr. Martens to recognize and engage customers consistently across all channels, driving significant performance improvements.
By Amperity · Via Business Wire · March 4, 2025
Amperity Appoints Rob Ferguson as New Chief Revenue Officer
Today, Amperity, an AI-powered customer data cloud, announced the appointment of Rob Ferguson as its new Chief Revenue Officer. With over 20 years of experience scaling go-to-market organizations, Ferguson will accelerate the company’s strong market momentum and help enterprise brands transform complex customer data into business value.
By Amperity · Via Business Wire · December 5, 2024
Amperity Launches Customer Data Cloud to Fix Complex Data Architectures
Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse into actionable business assets through its Lakehouse architecture.
By Amperity · Via Business Wire · December 3, 2024
Amperity Named One of the Fastest Growing Companies on the 2024 Deloitte Technology Fast 500™
Amperity, an AI-powered customer data platform, today announced it has been named one of the fastest growing companies on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year.
By Amperity · Via Business Wire · November 21, 2024
Amperity Appoints Tony Alika Owens as New Chief Executive Officer and Board Member
Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced the appointment of Tony Alika Owens as its new Chief Executive Officer and member of the board. With over 20 years of experience scaling global sales and enterprise operations, Owens joins Amperity amid strong market momentum, as the company advances its mission to help brands transform complex customer data into business value.
By Amperity · Via Business Wire · November 12, 2024
Amperity Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
Amperity today announced that it has been recognized as a Customer Data Platform Leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
By Amperity · Via Business Wire · October 22, 2024
Amperity Welcomes Chris Polishuk as Chief Revenue Officer Amid Company Growth
Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced that it has appointed Chris Polishuk as its Chief Revenue Officer to lead its global go-to-market teams, enhance sales strategies and expand market reach.
By Amperity · Via Business Wire · August 13, 2024
Amperity Announces New Media Measurement Tools
Amperity, the first AI-powered Lakehouse customer data platform (CDP), today announced it has expanded its paid media capabilities to help brands close the digital advertising feedback loop with a first-party data advertising graph. Now brands can regularly measure the total impact of their digital advertising campaigns across online and offline sales. This unprecedented visibility enables marketers to optimize their advertising budgets daily to drive the highest return on ad spend (ROAS).
By Amperity · Via Business Wire · June 18, 2024
Amperity Named Databricks “Communications, Media and Entertainment Partner of the Year” Award
Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced it has been awarded the “Communications, Media and Entertainment Partner of the Year” Award by Databricks, the Data and AI company. With Databricks and Amperity, brands such as Paramount and Vail Resorts have maximized the value of their customer data, lowered costs, and increased data democratization to generate and share insights to their downstream systems and business users.
By Amperity · Via Business Wire · June 11, 2024
Amperity Redefines Composability with the World’s First Lakehouse CDP
Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announces a new composable approach for customer data management: the Lakehouse CDP. Now, brands can seamlessly share live data sets between a CDP and a lakehouse without maintaining ETLs or copying data. IT teams can optimize how data is stored and processed with any platform that uses lakehouses’ open table formats to save time and lower costs. This composable and more secure flow of data ensures brands can fuel the data-intensive demands of Generative AI and 1:1 personalization with high-quality data.
By Amperity · Via Business Wire · May 16, 2024
Amperity Fixes AI’s Data Quality and Access Problems
Amperity, the leading AI enterprise customer data platform (CDP) for consumer brands, today announced two new generative AI capabilities, Explore and Assist, that join existing AI-powered capabilities, Stitch and Predict, to create a comprehensive suite collectively known as AmpAi. Amperity is focused on fixing the data quality and access challenges many brands face with traditional CDPs. With AmpAi, brands can be confident that they are making decisions based on a trusted data foundation to determine the best way to engage with customers and power downstream AI technologies.
By Amperity · Via Business Wire · March 6, 2024
Amperity Achieves the New AWS Advertising and Marketing Technology Competency
Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies.
By Amperity · Via Business Wire · November 29, 2023
Customer Adoption of Amperity for Paid Media Soars to Over 50%, Delivering Over 11 Billion Profiles to Ad Ecosystem Daily
Amperity, the leading AI-powered enterprise customer data platform (CDP) for consumer brands, today announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies.
By Amperity · Via Business Wire · October 25, 2023
Amperity Recognized as a Leader in Snowflake’s Modern Marketing Data Stack Report
Amperity, the leading AI-powered customer data platform (CDP) for enterprise brands, today announced that it has been recognized as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.
By Amperity · Via Business Wire · September 14, 2023
Virgin Atlantic Selects Amperity to Deliver AI-powered Unified Customer Profiles Built on First-Party Data Foundation
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalized customer experiences and drive revenue growth.
By Amperity · Via Business Wire · September 6, 2023
Shiseido Americas Accelerates First-Party Data Strategy with Amperity
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, announced today Shiseido Americas Corporation selected Amperity to be the foundation of its first-party data strategy to help create connected and personalized digital experiences across all of its brands.
By Amperity · Via Business Wire · July 25, 2023
Amperity Named 2023 Databricks Built on Partner of the Year
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced it has been awarded the 2023 Built on Partner of the Year Award by Databricks, the Data and AI company. With Databricks and Amperity, brands such as Caleres, a global footwear company, have maximized the value of their customer data, minimized costs, and increased data democratization to generate and send insights to their downstream systems.
By Amperity · Via Business Wire · June 28, 2023
Palace Resorts Selects Amperity to Fuel First-Party Data Strategy
Palace Resorts, an all-inclusive vacation provider with properties in Mexico and Jamaica, announced it selected Amperity, the leading enterprise customer data platform (CDP) for consumer brands, to integrate its first-party data strategy to enhance end-to-end guest experiences.
By Amperity · Via Business Wire · June 20, 2023
Forever 21 Selects Amperity to Accelerate First-Party Data Strategy
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Forever 21 has selected Amperity as the critical foundation to maximize the value of its omnichannel data through the delivery of relevant, personalized customer experiences. With Amperity, Forever 21 will be able to reach more consumers, while enriching advertising campaigns through insights on cross-channel behavior, data science scores, and content affinities.
By Amperity · Via Business Wire · June 6, 2023
Amperity Replaces Third-Party Cookies to Drive Customer Acquisition and ROI
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $300 billion in digital ad spend annually. Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running, and Wyndham Hotels & Resorts, have achieved match rates as high as 85% on key channels, improve return on ad spend (ROAS) by up to 5X, and experience up to 90% faster activation time for new campaigns.
By Amperity · Via Business Wire · May 18, 2023
Authentic Brands Group Partners with Amperity to Supercharge Their Customer Data
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, today announced a partnership whereby Amperity will become Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.
By Amperity · Via Business Wire · April 5, 2023
MillerKnoll Selects Amperity to Accelerate First-Party Data Strategy
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximize the value of its omnichannel data through the delivery of relevant, personalized customer experiences. With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on cross-channel behavior, data science scores, and content affinities.
By Amperity · Via Business Wire · March 13, 2023
Rhone Selects Amperity To Power Personalized Customer Experiences
Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Rhone, the premium performance lifestyle brand, has selected Amperity as the critical foundation to maximize the value of its omnichannel customer data to deliver personalized customer experiences.
By Amperity · Via Business Wire · February 13, 2023