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Cleo & Bebe Launches Award-Winning Waterproof Baby Essentials, Revolutionizing Parenting Products

Cleo & Bebe, an Australian brand founded by Jo Gregoriades, introduces high-quality waterproof bibs and baby essentials. Recognized for innovation and comfort, the brand is gaining attention from parents and retailers alike.

-- Cleo & Bebe: The Original Waterproof Bibs Changing Parenting for the Better

Founded in 2021 by Jo Gregoriades, Cleo & Bebe has quickly become a go-to brand for parents seeking functional, high-quality, and stylish baby products. The company’s story began with Jo’s personal experience as a mother of two beautiful girls, including Cleo, who struggled with severe reflux and excessive drooling. Faced with a lack of affordable, effective solutions for her daughter’s needs, Jo took it upon herself to create the first truly waterproof bibs that would both keep babies dry and offer lasting comfort.

Cleo & Bebe’s signature bibs are designed with a hidden waterproof layer sandwiched between soft 100% cotton fabric. The result is a product that ensures keeping babies dry, protects delicate skin from rashes, and still be soft and comfortable to wear. Unlike other waterproof bibs with stiff, plasticky layers, Cleo & Bebe bibs are a snug fit and no neckline gap, these bibs ensure that drool and milk go where they should—on the bib, not on the baby's chest.This thoughtful design not only addresses common parenting struggles but also delivers an elevated aesthetic for babies, combining practicality with style.

Expanding Beyond Bibs: A Complete Range of Baby Essentials

While Cleo & Bebe initially gained recognition for its waterproof bibs, the brand has since expanded its product offerings to include additional baby essentials. The range now includes waterproof burp cloths, cozy bamboo onesies, and soft baby wraps. Each product is meticulously crafted to combine comfort, style, and functionality, providing parents with high-quality, reliable products for everyday use.

The company’s philosophy is simple: to offer premium baby essentials that make life easier for parents while ensuring babies stay dry, comfortable, and stylish. This commitment to quality and innovation has earned Cleo & Bebe several accolades, including the "Best Waterproof Bibs & Accessories Brand 2024 & 2025" from APAC Insider’s Australian Enterprise Awards.

Customer Praise and Growing Popularity

Cleo & Bebe has quickly garnered a loyal customer base, with many parents praising the brand for its superior product quality and thoughtful design. Verified customer reviews highlight the brand’s ability to address real parenting challenges. 

Courtney S., a parent of a special needs child, shared, “These bibs are incredible. Hands down the best we’ve ever used.”

Perri G. echoed these sentiments, stating, "No more wet tops, no rash, and they look great too." Bianca B. added, “The waterproof layer is life-changing, and the bibs are incredibly soft and beautiful.”

Retail Expansion and Brand Growth

As Cleo & Bebe continues to grow, its products are now available at several prominent retailers, including Chemist Warehouse,Canterbury Kids, Stork Talk, and Just Juniors. With demand increasing, the brand’s reach is expanding, making it easier for parents to access Cleo & Bebe’s high-quality products. The success of the brand underscores its ability to address the everyday needs of parents while offering products that stand out in the competitive baby products market.

A Focus on Community and Customer Experience

At the core of Cleo & Bebe is a commitment to community. Jo Gregoriades prides herself on being a mother who understands the challenges faced by parents, and this understanding drives her company’s focus on continuous improvement. Cleo & Bebe values customer feedback, using it to evolve and ensure every product delivers the best possible experience for both parents and babies.

"We strive to create products that parents can rely on while making their little ones feel comfortable and look great," Jo explains. "It’s about more than just solving a problem—it's about making parents’ lives easier and providing them with confidence in the products they choose for their children."

Looking Ahead: Future Plans for Cleo & Bebe

With a growing product line and increasing recognition in the parenting community, Cleo & Bebe is poised for continued success. As the brand expands, it remains committed to providing high-quality, functional, and stylish baby essentials that make a real difference in parents' lives.

About Cleo & Bebe

Cleo & Bebe is an Australian brand founded by Jo Gregoriades in 2021, born from the real struggles of parenting. What started with the creation of waterproof bibs to help her own daughter has grown into a trusted brand offering high-quality, stylish, and functional baby essentials, including waterproof burp cloths, onesies, and wraps. Every product is designed with care and thoughtfulness, ensuring babies stay dry, comfortable, and looking their best—while making parents' lives easier.

Cleo & Bebe’s dedication to innovation and quality has earned industry recognition, including the title of Best Waterproof Bibs & Accessories Brand 2024 & 2025 from APAC Insider’s Australian Enterprise Awards. But beyond awards, what truly matters is the difference these bibs make for parents every day.

Media Contact

Jo Gregoriades
Founder, Cleo & Bebe
Email: info@cleoandbebe.com.au
Website: www.cleoandbebe.com.au
Instagram: @cleoandbebe
Facebook: @cleoandbebe
Reviews: Judge.me Reviews

Contact Info:
Name: Jo Gregoriades
Email: Send Email
Organization: Cleo & Bebe
Website: https://www.cleoandbebe.com.au/

Release ID: 89156784

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